Content marketing is on everyone’s lips. And among the flagship content of the web, video has been leading the way for several years. This format is essential to educate, engage and convert Internet users. This is why more and more companies have a channel on YouTube.
However, constantly recruiting subscribers on this social network is more tedious work than on Twitter, Facebook or Instagram. So, if you are looking for techniques to boost the number of your subscribers on YouTube, Codeur.com offers you ten!
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1. Use marketing automation tools
By using marketing automation tools like Tubebuddy, your organic reach naturally increases. This software helps you propel your videos and analyze the impact of each of them. You can then constantly improve the formats offered to recruit more and more subscribers.
2. Post regularly
To develop a lasting relationship with your followers and reach a new audience, you need to be regular in your posts.
Post a video once a week or at least twice a month to hope for good SEO and retain your current subscribers.
3. Add a call-to-action to each video
By judiciously using a “call-to-action” in the form of annotations, you can increase the number of your subscribers. Indeed, YouTube allows you to add a button that invites the user to subscribe to your channel or share the video. Two effective methods to recruit new fans!
4. Write impactful headlines
You need to write relevant headlines that entice people to learn more. Make your major keywords appear early on. Avoid titles that are too long: 50 characters maximum.
A good tip is to put the word “Video” in your title to differentiate it from other videos in the search engines.
5. Customize the preview of videos
Take care of the preview of your videos to make Internet users want to view them. Remember that it will appear alongside other videos in the search engines!
Some tips :
- The thumbnail is often read before the title: embed your main keyword or part of your title inside.
- If you embed text in the image, make sure it’s large enough to be read at first glance.
- Finally, if you are using two colors, make sure the contrast is strong for easier reading.
Think about it
The miniature is an element that should not be neglected. An attractive and impactful visual is important to encourage your audience to click on it. Obviously, it should stay consistent with the content of your video and your brand identity.
6. Embed subscription buttons on your blog
On your blog and website, clearly advertise your presence on YouTube, as you do with other social networks.
The platform offers you many buttons, easy to configure and install on your site, to encourage your visitors to subscribe with one click.
7. Optimize your videos for SEO
Take care of the description of your video by integrating keywords that will allow you to optimize your referencing in search engines. This is the guarantee of being regularly visible to qualified Internet users, who will want to subscribe to your YouTube channel.
Beyond the description, you can SEO your entire channel.
First of all, it is important to understand how the Youtube algorithm works. Some good practices should be adopted:
- Subtitle your videos: Many videos are viewed without sound. A useful tip both for SEO and for the comfort of your subscribers.
- Use relevant keywords: think about what the queries typed in the search bar might be.
- Optimize tags for better SEO.
Keep in mind that the Google algorithm takes into account metadata optimization, but not only that. He is attentive to the reactions of your subscribers to the content you post. Creating interesting videos that make you want to comment, like and share is therefore a considerable asset.
8. Create partnerships with influential Youtubers
Collaborating on YouTube has become a very common practice among content creators.
Get in touch with Youtubers who offer videos similar to yours, but with a stronger community, to set up a partnership with you.
This technique allows you to reach a new audience whose interests are identical to yours and thus recruit new quality subscribers.
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9. Organize video contests
The partnership can also take the form of a video contest. You can take advantage of the cumulative notoriety of your two accounts to gain more weight. Offering a contest on YouTube will allow you to get more engagement from Internet users. Especially if you make it conditional on subscribing and sharing one of your videos.
This practice helps you create excitement around your channel and helps increase your notoriety (and, by extension, your community).
10. Organize a cross-channel promotion of your videos
Your presence on the various existing social networks is an obligation as soon as you want to be visible. Set up a real social media strategy to ensure your promotion!
Think about it
As soon as you post a video, share it with your Facebook, Twitter, or LinkedIn followers. Advertise it on your Instagram or Snapchat account. You can even send an email to subscribers to your newsletter.
The more you communicate on your YouTube channel, the more likely you are to recruit new subscribers. Consider using YouTube Analytics to monitor your main performance indicators.
You will understand that to make your YouTube channel work, many elements must be taken into account. Having in mind to grow your number of subscribers is not enough: you also have to offer them interesting content, which will encourage them to stay subscribed and interact with your videos.
If you need help managing your social networks, do not hesitate to call on a freelance community manager on Codeur.com.