5 French tools to do a user test of your site

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To understand how your visitors navigate and your site’s ergonomics and design errors, it can be very helpful to perform user testing to get feedback that will help improve your customer experience.

However, setting up a test methodology, finding testers and the necessary equipment is not easy.

That’s why there are different turnkey solutions to test your site, and all with French-speaking testers.

French tools for doing user tests

1. Testapic

Testapic is one of the best-known tools for performing comprehensive user tests and obtaining areas for improvement for the UX (user experience) of your site. This solution allows you to access commented videos of users trying out your site.

Most :

  • The preparation of highly personalized tests according to your objectives: the panel of testers is segmented and scenarios are built according to your needs.
  • A very complete panel of testers: it is made up of as many men as women, representing all age groups and all geographic regions. The reliability of the tests is therefore improved.

2. Inspection

Ferpection

Ferpection is another must-see solution for performing user testing. You will get full testers’ feedback, richly illustrated and verified by Ferpection teams.

Most :

  • A community of 30,000 users who perform remote testing in real life.
  • Receive user feedback in just 7 days, complete with how-to videos or screenshots.

3. Almavia

Almavia

Almavia offers a very comprehensive user test service with a slightly more qualitative methodology. Indeed, the teams of ergonomists and designers of Almavia CX support you in your UX / UI approach, up to the design of dynamic prototypes and the implementation of user tests.

Most :

  • The tests are carried out in-house and supervised by specialists.
  • In-depth reports and debriefings are carried out with the testers.
  • The tests are fully filmed and analyzed.

4. UserlynX

UserlynX

UserlynX enables quality remote testing. The testers can be in the situation of your choice (at work, at home, in the street…), depending on the conditions of use of your site that you want to analyze.

Most :

  • The platform offers professional testers, but also amateur testers who use their own devices (computers, smartphones, etc.)
  • Large companies can use it in a “B to E” context: employees can provide feedback to their management on the tools they use.

5. Miratech

Miratech

Miratech performs user testing on a more individual basis, much like Yuseo does. Users take the tests in a dedicated room and are observed by an expert.

Most :

  • The best choice is made for you among several test methods, from eye-tracking (monitoring the gaze of testers) to the opinion questionnaire, including the analysis of mouse clicks.
  • User behavior is analyzed live during the test.

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User test: how to guarantee the success of your site?

After the qualification or acceptance tests, it is essential to set up user tests to detect and correct any problems with your site or your application.

When to do user tests?

User tests can be carried out throughout your project: from the production of models to the launch period.

Even if this is often difficult, the ideal is to do it as often as possible because this kind of test allows you to quickly evolve your product and the savings are not negligible.

If you do not have the time or the means to carry out several user tests, it is essential to carry out one before putting your product online because its importance is of the utmost importance.

User test

Why do user tests?

A user test allows you to highlight:

  • The performance of your application: how long does it take to perform a task for example
  • User behavior in front of your application: their reflexes, their interpretations, the obstacles they encounter, the elements that escape them

You will thus be able to detect ergonomic and functional problems to improve and correct in order to finally obtain a well-developed application for users.

How to set up a user test?

A user test is rigorously prepared. Here are 5 steps to follow:

1. Definition of tests

The first step is to describe the course of your test and define which element (s) it will focus on:

  • Precise functionality
  • A navigation route
  • A shopping tunnel, etc.

You must determine the tasks that your users will have to perform as well as the objectives to be achieved (order a product, create an account, etc.).

Despite this imposed course, it is important to give the user more freedom by giving them, for example, a few minutes to explore your site or application.

2. Choice of embodiment

When you run the tests to your users, you will have two options: either you will intervene or you will not participate.

By intervening during the test, you can interact with users by asking them questions for example. You will have better control over the course of the test.

By choosing not to intervene you place your users in real conditions, that is to say alone to discover your application or your site. In this case, you can provide a detailed instruction sheet as well as a questionnaire to fill out.

3. User choice

To carry out your test you can choose users corresponding to your target. But don’t be confined to this one choice.

Your mobile application or your website will be accessible to everyone, so it is interesting to take people who do not correspond to the typical profile of your future users. Especially since your product may have to evolve, and therefore to address a new target.

4. Carrying out the tests

The big day has finally arrived.

If you are present during the test, you will be able to take notes on the behavior of your users and answer any questions they may have.

Our advice

Don’t take on the role of a reviewer, your users are here to help. You have to judge your product and not their behavior.

If you are not present, you can film the tests or make an audio recording of them. In the latter case you will need to ask users to comment out loud on their actions and impressions.

5. Analysis of the results

This last step is probably the most important because you will have to analyze the results of your test to highlight what is wrong with your site or your application.

User test results

Many elements need to be analyzed, for example:

  • Why does a user click in such and such a place
  • How long did it take to complete this task
  • How many clicks did he make
  • Why did he get stuck
  • Why didn’t he like this page
  • What proportion of users failed to complete a task etc.

In this analysis phase, pay special attention to the first impression your users had of your application.

Conclusion

With these 5 French solutions for carrying out tests, you will be able to significantly improve the user experience of your site and, at the same time, your conversion rate. If your tests are for an application or software, it is best to start by establishing qualification tests by a professional reciter.

In order to review the interface and user experience of your site, call on a freelance UI / UX designer on Codeur.com.

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