Create a web banner: 20 tools and tips


A website banner is an essential graphic element to generate traffic and increase the visibility of your brand.

A successful banner also allows you to stand out and engage the user. the native advertising directly integrates the advertisements into the banners and replaces the traditional banners. It is an essential marketing tool.

Here is a series of 9 tools to create a web banner which will adapt to all your marketing communication media.

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If you are new to graphics, you can quickly master this tool after watching the welcome tutorial. Snappa is arguably the easiest to use solution on the market. You will have the choice between different models of predefined banners can adapt to your social networks, your blog or your website. You will also be able to select custom dimensions to create your banners.

Snappa has a image bank large with over 3,000,000 photos, 100,000 illustrations and 200 fonts!

Can go

Canva is a graphic design platform which allows you to create professional designs very easily. It is the essential graphic tool of the moment with endless options available to users! Canva allows you to create a professional banner in under 5 minutes with many free pre-designed templates. For professional and daily use, the paid version offers you access to an impressive image bank and extensive features.

If you are a beginner, tutorials allow you to master the tool quickly.


GIMP is a image editing and retouching tool efficient and free. You can use this tool to retouch your photos, process digital images and create your banners. GIMP has tools like pencil, brush, clone or degradation and advanced tools for create your own designs.

This graphic tool is intended for users with some notions in graphic design.

Creatopy online banner creation software

This graphical tool can help you create animated and interactive banners and thus attract significant traffic to your site! Creatopy is the perfect tool to create a dynamic banner. You have 100 editable banner templates and tools to get started.

And if you want to go further, the premium version offers you many more possibilities to create a stunning dynamic banner.


Fotor is a professional photo editing and editing tool which is also aimed at beginners with predefined banner ad templates. The proposed templates adapt to your social networks like Facebook or Youtube but you can also personalize them.

When your creation is complete, you can download it in .pdf, .png or .jpeg formats.

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Google also offers a graphic design tool to create your site banners. Google Web Designer is a very complete solution with a lot of predefined templates available that will adapt to your networks as well as to your website.

On the other hand, it is not as easy to use as a tool such as Canva and it will take time for those new to graphics to master it.


Flexitive uses HTML5 to create revolutionary high quality designs. The many features of this graphic tool allow you to give free rein to your creativity.

With just one click, you get a banner ad adaptable to your social networks and your website. The tool is chargeable but a trial version is available.


As the name suggests, this tool allows you to create banners quickly. Bannernow gives you access to a Full editing screen to customize your designs. So you can add slides, buttons, icons and even special effects. An impressive font library is at your disposal. You can also position each element inside your design as you wish.


This tool offers you assistance for create your design step by step. You will be able to design your advertising banner to adapt it to all your marketing communication media. All you need to do is choose the size from a selection of models and then integrate your image, your texts and a frame. You don’t need to be an expert in graphics to master Mybannermaker.

11 tips for creating your web banner

Do you know how many web banners an Internet user is exposed to each month? At 1,700 banners on average. Crazy, right?

Obviously, users have learned to ignore them and “deal with”. So if you want your advertising to grab their attention, here are 11 tips to make your web banners captivating!

1. Make the text immediately readable

Avoid handwritten, extremely thin fonts, uppercase text, or font sizes smaller than 10pt. This can tire the reader’s eye and make the whole text much more difficult to read.

2. Write an engaging baseline

You know the power of a punchline or slogan to grab a prospect’s attention. Apply this power to your web banners! Ask a question, give a strong number, or use a famous quote to trigger an emotional response in your visitors.

If you can be both professional and provocative, don’t hesitate!

3. Use the subtitle

Ideally, your banner should have a short title.

However, if you need to convey additional information to the visitor, create a caption. Be brief! 2 sentences maximum. Otherwise, you can include a “Read More” CTA.

4. Integrate keywords

The text of your banner must use certain strong terms found in your content or landing pages.

Consistent wordings, value propositions and slogans provide an overall and consistent user experience. This appeals to them more easily, while creating a strong link with your brand.

5. Apply the 80/20 rule

Web banners are works of visual art, and their primary purpose is to appeal to the sense of sight and emotions. The right balance between image and text? An 80/20 ratio (yes, the famous Pareto law!).

Respecting this formula makes it possible to develop a striking design that focuses on the essential.

Apply the 80/20 rule

6. Choose the background carefully

Should you use a solid color background or a photo?

Solid colors are suitable for highlighting a product or a call-to-action.

Photo backgrounds are a good idea when looking to sell tech products or want to tell a story.

7. Use metaphorical visuals

The visual metaphor usually results in an attractive photo that sends a strong message.

For example: a man in a suit climbing a mountain suggests that it takes effort to be successful in business; a woman who bungee jumping expresses the courage and the action of “launching”; a hand that holds the earth where a plant emerges shows that success, growth, is in your hands …

This type of visual is very often used in advertising. However, you have to be careful not to drown out the main message. The metaphor must be sufficiently explicit.

8. Animate the banner

Animated banners are eye-catching, both on desktop and mobile. In order to be effective, the animation should not be longer than 9 seconds, but you can play it in a loop (up to 3 times).

And above all, remember: the last frame of the animation must be a very clear call to action!

Animating the banner

9. Add an impression of movement

Fluid movements, like cinemagraphs, make your design dynamic. More discreet than animations, they annoy users less and prevent them from suddenly leaving the page.

Also try to include guidelines in your design. They direct the user’s gaze in a certain direction and allow him to notice all the important parts of your web banner.

10. Think of a banner slider

A drop-down banner allows multiple pieces of content to exist in the same section of your website. If you can’t get enough of a single message, this is the best option.

You can communicate multiple messages, tell a story, or present your latest news.

To be effective, don’t force the user to click to scroll through the visuals. The banner should change on its own after a few seconds.

11. Embed a link

It might sound obvious, but it’s surprising how many web banners don’t contain links.

When users see a banner, they expect to be able to click on it for more information. Above all, do not omit this essential part!


Web banners play several roles on your website. In addition to providing important information and retaining the visitor, it can help you convert them. If you want to succeed with your web banners, all you have to do is apply these 11 tips and choose your tool from our selection for design awesome banners for all your communication media.

If you want to create exceptional banner ads and attract maximum traffic, feel free to call on a professional graphic designer on

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