Why hire a freelancer?


Freelancers represent 35% of the global workforce. More and more companies are working with freelancers to strengthen their internal skills or expand their team. In 2020, 52% of them even allocated more budget to the delegation of missions.

So, why hire a freelancer? Discover 10 excellent reasons to work with one or more independent providers!

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9 signs that you need a freelancer

When you start your young business, you are often alone in the driver’s seat. Normal, you don’t necessarily have the means to hire someone.

However, is it possible to develop your business over the long term without receiving assistance? There is little chance …

You will inevitably end up needing to be supported. How do you know when the time is right? Here are 9 signs that show you it’s high time to hire a freelancer.

1. You cannot take on new clients

The survival of your business depends on your ability to attract new customers each month. If for a few months you can’t reach this goal, you should be on the hook.

You may have reached your working limits, you need to call on the knowledge and fresh eyes of an outside person to reach your sales goals.

2. You can no longer meet the deadlines

Being alone on board is efficient as long as the workload is manageable.

However, as your business grows, you will quickly become overwhelmed! Missing deadlines risk losing money.

In addition, you will increase your stress and have to encroach on your leisure hours, your weekends and your family time. You won’t last long at this rate.

It is time to say stop before having a burnout and above all, to have to refuse customers. Set aside an hour to list the tasks that take time and can be delegated.

The longer it is, the more urgent it becomes to call on a freelancer to relieve you. Learn how to delegate to a freelance, to find a “normal” pace and increase the satisfaction of your customers.

3. You are preparing a multichannel campaign

Putting together an advanced marketing strategy is a challenge that you cannot overcome on your own.

A campaign that will be done both online (on many channels) and offline requires perfect coordination and above all a lot of technical knowledge.

Calling on one or more freelancers is necessary to lead a campaign on social networks, in the press, with influencers or even street marketing.

4. You set out to conquer a new market

Launching your business in a market that is brand new to you is a valid reason to afford outside resources.

Your marketing strategy, which has worked so far, may prove ineffective with a new target.

What you need is a freelancer who particularly masters this new market and who has experience in business development.

New freelance market

5. You have an urgent project and no staff available

In the life of a business leader, there are sometimes major contracts that fall suddenly. It’s rare, but it’s great! However, this will inevitably turn your organization upside down and your employees are likely already busy full-time.

This is the time to call on one or more freelancers to absorb the excess work and satisfy this important new client.

6. You have specific needs

Do you need a graphic designer to work on your blog visuals? Are you looking for a virtual assistant to handle certain tasks? Want to animate a Facebook page? Need 4 blog posts per month?

All of these services require only a few hours per month and a full-time employee would not be profitable. Of course, there is part-time, but if you want to cut expenses during off-peak periods or test the usefulness of a service, this type of contract is not suitable either.

So now is the right time to find a freelance available to the rescue! Depending on your needs and your budget, he will be able to offer you an adapted package. You will then be free to increase or reduce its hours.

Pssst! All these freelance profiles are on Codeur.com!

7. You need specific expertise

For your development or to meet the specific expectations of one of your clients, you may need a special skill. If the case is rare, it is therefore the time to call on a service provider.

Many freelancers are specialized and offer their unique skills to companies that wish to join, during a defined period of time, this exclusive know-how.

8. You introduce a new business model

At the end of each year, leaders decide on new directions for the coming year. If a radical change in business model is decided, a change in marketing strategy must follow.

Bring new blood by soliciting the expertise of a freelancer who can approach these changes from another angle, but also bring the missing skills to launch this new business model.


9. You have profits to reinject into the development of the company

You have found your cruising speed, the contracts are regular and your financial situation remains stable. The problem is, in order to grow the client portfolio and your income, you have to make time and rely on complementary skills.

So now is the time to call on a freelancer to support you in your daily missions!

Do you recognize yourself in at least one of these signs? So it’s time to take a break to identify the tasks to be delegated.

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Why work with a freelancer?

1. The freelancer is motivated

Today, there are 3.2 million freelancers in France.

Some of the best specialists recognize that they have a skill that is in demand and look for opportunities to bring it to potential clients. These experts are trained in rapidly advancing fields such as AI, data science, SEO, digital marketing… All while being attracted by the freelance lifestyle!

They are therefore motivated to change their life, become independent and live off their main skills, by selling their services to small and medium-sized businesses.

2. The freelancer understands your needs

A freelancer is above all an entrepreneur, like you. He knows the importance of meeting your development and growth goals.

Working with a self-employed person means working with someone who has an entrepreneurial spirit and a work culture similar to yours.

3. The freelancer is qualified

As has been said, freelancing is increasingly adopted. This means that the competition is increasing.

To remain competitive, freelancers specialize and constantly train themselves in the new challenges of their profession. Skills, knowledge and the right tools are their capital.

Working with an independent contractor means benefiting from in-depth and constantly updated expertise.

4. The freelancer accompanies you

As freelancers multiply the contracts, they have accumulated useful expertise for the development of your business. Thus, they are not just carrying out their mission.

They can take a fresh look at your business, provide enlightened advice and support you more broadly in your growth objectives.

5. The freelancer has professional tools

In addition to his qualities and his experience, the freelancer uses his own equipment.

Your business does not need to invest in new tools to achieve its goals, because they are often included in the offer offered by the freelancer.

6. The freelancer focuses on results

Why hire a freelancer? Because he is paid to achieve a specific goal. Its productivity is often measured according to the work done each day (or during the mission). He knows that without result, the contract will be broken.

To this end, self-employed workers give the best of themselves to meet your expectations.

7. The freelance offers a high level of expertise

With the freelance, you can afford a high level of expertise.

You can, for example, work with a highly qualified software developer to build a complex application, or hire a recognized social media manager to take your community management to the next level.

With each assignment, you decide what level of expertise you need.

8. The freelancer justifies his results

In addition to offering quality work, freelancers justify their results. This is the key to showing customers that they are doing their job well, in order to satisfy them (and retain them).

At all times, you know the progress of their work, as well as the fallout.

9. Freelance helps you develop your business

Do you have expansion plans? Whether in your country or abroad, you will be able to use the network of your freelancers! This means that it will potentially take you less time to implement your strategy.

Likewise, you may not be able to afford to hire staff immediately. Freelancers can therefore help you start, or even test, a project before hiring a salaried team.

10. The freelancer is flexible

This may be the less exciting part for the freelancer, but for the company, it is a big advantage! If your activity changes, the independent service provider can adapt by revising its offer upwards… or downwards.

You can even stop collaborating quite easily, whether it’s because of a bad relationship with the freelancer or a sudden decrease in your business.


How to choose your provider? Preferably, opt for a freelancer who will perfectly complement you with skills and knowledge that you do not have. He will be able to take over on missions where you are uncomfortable or which you cannot currently take.

So, ready to hire a freelancer? Post now an ad, with your needs, on Codeur.com or find a qualified freelance via the directory!

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