Wix vs Shopify: the comparison


Many solutions exist for the creation of e-commerce sites, which offer customizable templates for your virtual store, whether or not backed by a content management system, and which, among other things, allow transactions to be carried out in complete security.

In this article, we compare Wix and Shopify, looking at their top features and performance, as well as pricing and support, so you can find the platform that’s best for your business.

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1. Design and integration

Drag and drop editor:

With Shopify’s drag-and-drop editor, you don’t need any graphic design or coding experience. Plus, Shopify has over 70 pre-designed themes to get you started and save you time. The result is a clean and professional storefront, even if you’ve never designed a boutique before.

With Wix, it’s the same: you don’t have to be a designer to have a professional looking website. Also equipped with a drag-and-drop editor, you don’t need to know any coding, and the Wix editor will help you achieve a professional looking site. If you don’t want to build your site from scratch, you can use one of the over 500 templates available to save time.

Personalization options:

With Shopify, you can easily customize the templates, so that your site is unique. You will also have access to the HTML and CSS codes of your store, so if you know how to code, you can also customize your store completely free.

Wix only has its drag and drop editor: while it is easy to use, its customization options are limited. Professionals, whether graphic designers or web developers, as well as anyone familiar with coding may find the editor restrictive.

Platform integrations:

Shopify helps grow your audience on over 100 different social media, and can integrate over 80 Marketplaces, while managing your products from one place.

Wix integrates with other leading selling platforms, including Facebook, Instagram, Amazon, and eBay. Once your Wix store is set up, this integration makes it easy to sell your products on these additional platforms. This simple step can help boost sales, but Shopify far surpasses the possibilities that Wix has to offer …

2. Hosting and performance

Storage space :

Shopify offers unlimited storage from the foreground, you can add an unlimited number of products, photos …

All plans for Wix online stores have storage limits, with the Business Basic plan limited to 20 GB of storage. While this capacity is sufficient for a small shop, you may hit this limit quite quickly, and need to upgrade your plan. With a storage limit of 50 GB on the Business VIP plan, Wix is ​​not the ideal choice for a company with a catalog with a lot of products.

Loading speeds:

Thanks to its cloud-based infrastructure, Shopify has an overall uptime of 99.98%. Shopify further claims to load 2.97 times faster than other SaaS platforms. A powerful caching system and its “StoreFront Renderer” technology is responsible for delivering your content very quickly.

Wix is ​​known to have slow load speeds, which could cost you potential customers, due to a high bounce rate. Optimizing and accurately sizing images before uploading can help improve speed, but be prepared for slower performance than on Shopify …


Shopify hosts your site in its cloud servers, and offers an option to export products to other platforms, which means that you can literally create your store on the server of your choice, and import the products that will be hosted on Shopify.


When using Wix, you must also host your site through the platform. You will not be able to escape it, it means that you will have less control over your site, and that you will be subject to any downtime or speed issues present on the Wix platform.

3. Monthly cost and additional charges

Monthly cost and additional charges

Price :

Shopify’s plans are “Basic Shopify,” “Shopify,” and “Advanced Shopify,” at $ 26, $ 71, and $ 266 per month, respectively, if you choose annual billing. There is also a “Shopify Lite” plan, which does not allow the creation of an online store but allows you to accept payments on third-party websites for $ 9 per month. Shopify offers a 14-day free trial, with no credit card.

Wix’s three e-commerce plans are “Business Basic,” “Business Unlimited,” and “Business VIP,” priced at $ 23, $ 27, and $ 49 per month respectively, billed annually.

For most small and medium businesses, the “Basic Shopify” and “Wix Business Unlimited” plans offer enough functionality at a similar price point, including an unlimited number of products (which conflicts with storage limits). , inventory management, payment gateways, and marketing and sales analysis.

Transaction fees :

When it comes to credit card processing fees, Wix and Shopify are on the same level and start at 2.9% + $ 0.30 per transaction.

Shopify plans have transaction fees when you use an external payment gateway. These fees range from 0.5% to 2% and are billed in addition to your payment processor fees.

At Wix, you will not have any additional costs, only those of the chosen external platform.

4. Customer support

Shopify customer support is available 24/7. Support is offered via email, live chat, and phone, so you can quickly resolve any issues you may have. Through this, you can also bring in an expert Shopify designer, developer or marketer if you want additional help for your store.

While the Wix Support Center has a large selection of how-to articles, support is limited. Wix, for example, does not offer live chat. The platform offers a callback service in response to a ticket request, available (in French) 24 hours a day, 7 days a week.

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Shopify is an easy-to-use online store builder known for its excellent customer support, load time and uptime performance. With Shopify, you’ll have more freedom in just about every area, but it comes at a slightly higher price.

Wix’s drag-and-drop editor, paired with hundreds of templates, makes it easy to create a professional store. While Wix doesn’t offer the same level of freedom, performance, or customer support as Shopify, it does have other benefits, including a free domain name and no transaction fees for external payment platforms. .

Whatever your choice, you can count on expert freelancers from these platforms on Codeur.com to support you in the event of a problem. Describe your project and quickly receive numerous quotes.

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